There are often small operating partners who do not know how to do activity analysis. Today, I will give you a template that can be copied to save time and effort. Look at a simplest activity scene. A fresh food applet launched a 30-yuan discount for every 100 yuan in its own applet (every order over 100 yuan will be immediately reduced by 30 yuan) for a period of 1 week. Now analyze the activity. The activities include: the effect of where to hit , so when analyzing the activity, first clarify: where: the time of the activity, where to hit the target: the conditions for meeting the standard, and the reward.

1. Decomposition of needs Accordingly, this activity requirement can be decomposed: Activity time: 1 week (X month X day - X month X day) Activity object: in units of orders (regardless of users and commodities) Eligibility criteria: single order over 100 yuan Rewards: $30 off Redemption method: direct reduction and exemption, no need to exchange After decomposing the demand, the effect of the activity can be deduced: because there are rewards for job title email list orders over 100, it will stimulate users with orders less than 100 to buy more. Of course, there will also be counterproductive effects, because the rewards are based on orders, so it is possible to encourage users with orders of more than 200 to split one order into two, and both will enjoy discounts. If the campaign is doing well, it should be a large increase in orders to buy 100, and the total revenue will increase. 2.

Design activity analysis table With the above preparations, the activity analysis table can be designed (as shown below).consumers and producers that has nothing to do with third parties, we will find that buyers and sellers are completely different in terms of basic demands, the ability to manage information, and the symmetry of information. of. First of all, from the perspective of basic demands, consumers are commodity-centered (according to the concept of marketing, it is also a product, just to distinguish it from the demands of producers, the concept of commodity is used here), and the focus is on maximizing commodity value, including direct value and indirect value. Producers are product-centric and pursue the maximization of product value, mainly direct value. Sometimes these two demands are still in conflict and need to be reconciled by a third party. For example: the production line needs continuous production to reduce costs, which will bring a large amount of inventory, and the intermediary party undertakes the function of inventory consumption.